Jody Raines

New marketing and a flock of instant marketers who will advise and create campaigns for your business through social media has created a culture where everyone is now an expert. Why?  Because they say they are! I've noticed an increase in "Social Media Marketing Experts" and new Inbound Marketing Agencies that is alarming.   Hubspot , for example, now has reached a milestone of 15,000 customers!  (All are new gurus based upon their certification program.)  What makes this trend alarming is that the self-professed expert really doesn't know a whole lot about marketing.  What they do know is how to tweet or set up an account and let's face it... to earn your business, he (or she) just needs to know more than you do! Let's take branding as an example.  I've seen some awful examples of logos and taglines that make me cringe.   Just this morning, I was looking at a site that enables you to research available trade marks, and they have a rotating ba...

There is a change in the way we shop for 'things', whether it's a new car, or a pair of shoes, more and more we are saving time (and gas) and shopping on the Internet. If you are like me, Jody Raines , you do a ton of shopping online.  With conveniences like Amazon Prime (Free 2 Day shipping - Yippee!) I can order and be assured that in a couple of days I will have a package at my door. Plus, it saves me a ton of time.  Hard to find items are no longer hard to find.  Case in point, I needed a part for my RV... and I called a Camping World, which is roughly thirty miles from my house. They assured me they had the part in stock.  I drove to the store, and guess what?  They made a mistake!  So I wasted gas and time trying to procure the item.   What did I do?  I went online on Amazon and found the part and ordered it, with free 2 day delivery and had it in hand a couple days later.  The dullards at Camping World wanted to "special order" t...