Marketing Apple Watch - Branding, Product Launch
Apple Marketing has done a great job with the introduction of the Apple watch. There has been a lot of hype about the Apple watch, and several of my friends have ordered them or received them. A few have ordered and not yet received them. Universally, my friends who order the Apple watch are excited about the technology... They wonder why I haven't elected to order one yet. From what I've seen, this is a great product and well worth the cost of the sport model (the entry level). Beyond that, it's curious, other than vanity, why anyone would buy a more expensive model. The Apple watch is beautifully designed, and shows quality of components. Like a piece of jewelry, the symmetry and balance is nicely proportioned, it's well crafted. As a computer on your wrist, the Apple watch is a very cool addition to the Apple family of products. For those of us who have dreamed of growing up to be Dick Tracy and talking through the watch on our wrist, the...