Posts

Showing posts with the label marketing failure

Jody Raines Thoughts on Inbound Marketing

Image
There is a change in the way we shop for 'things', whether it's a new car, or a pair of shoes, more and more we are saving time (and gas) and shopping on the Internet. If you are like me, Jody Raines , you do a ton of shopping online.  With conveniences like Amazon Prime (Free 2 Day shipping - Yippee!) I can order and be assured that in a couple of days I will have a package at my door. Plus, it saves me a ton of time.  Hard to find items are no longer hard to find.  Case in point, I needed a part for my RV... and I called a Camping World, which is roughly thirty miles from my house. They assured me they had the part in stock.  I drove to the store, and guess what?  They made a mistake!  So I wasted gas and time trying to procure the item.   What did I do?  I went online on Amazon and found the part and ordered it, with free 2 day delivery and had it in hand a couple days later.  The dullards at Camping World wanted to "special order" t...